About the Designer: Veerali Raveshia
Contextually, growing up, Veerali spent her childhood being surrounded by her mother’s love for the arts, traditional craft & beautiful textiles. This developed in her a passion for design, guided by a sense of honing a timeless aesthetic. Being a media student, she went on to study Marketing & Strategy at Warwick Business School in the UK & followed it up with a course in Fashion Media Business from the prestigious London College of Fashion. After gaining work experience in merchandising, PR and fashion communication, it felt like it was time to let her identity and creative expression find its form. Fuelled by a buzzing entrepreneurial energy back home, she always knew she wanted to build something of value. She spent time at a boutique printing firm in Kolkata, that worked closely with designers, helping them develop fabrics & prints. The goal was to create a brand that felt true to her roots & to build a community that comes together to celebrate ‘belonging’ to the joyful feeling of familiarity with our craft. LOKA started in 2014.
Our story: The Label
’LOKA’ in Sanskrit means ‘WORLD’. In a world of abundance where one is constantly spoilt for choice, the only real connection that matters is the one, which you have with yourself.
"Nothing makes a woman more beautiful than the belief that she is beautiful." - Veerali Raveshia
The joy and excitement of designing a garment which has the power to make a woman feel beautiful, confident& self-assured transcended into a strive to explore the constantly evolving world of fashion & design. Our brand aesthetic lends itself to creating a garment that is CLASSIC yet VERSATILE in form. Every collection designed draws inspiration from our heritage making archaic silhouettes and patterns relevant to the global, multifaceted women of today.
Every garment first is sampled & manufactured at our own production space. The attention to detail characterizes a ‘handcrafted’ product & strengthens our premise that true luxury lies in slow fashion that appreciates over time.
CRAFTSMANSHIP
We work with local artisans and craftsmen, bringing forth the authenticity inherent in our culture and traditions. Our collections celebrate the varied textiles and crafts known across our states. We aspire to bring to you the joy we feel working with this craft.
Our design aesthetic amalgamates quality fabrics with the distinct use of bold colors and intricate but playful embroideries. The treatment given to dyeing these colors in our designs, radiate a feeling of warmth.
‘DEPTHLY BLUES, SOULFUL GREENS, TIMELESS REDS, PRISTINE NEUTRALS and WARMING YELLOWS, blend into each other beautifully to create a visually pleasing canvas, giving way to our distinctive OMBRES.
‘Our color stories, over time, have become our identity. Fine Chanderi Silks, Luxurious Hand-woven Benarasi’s, Eclectic Patolas, Airy Mul Muls, Charming khadi, Delightful Leheriyas & Cheery Bandhani’s; this essentially is a wardrobe of my dreams & I want everyone to engage with it through our brand & make it their own’.
–Veerali Raveshia
